#1 Reason Your Marketing Isn’t Working

The #1 Reason Your Marketing Producing The Results You Need Is… (drum roll, please)...  THE LACK OF A POWERFUL MARKETING MESSAGE!

That’s right… not your social media presence, not how much money you spend, not hi-tech graphics.  The #1 Reason your marketing, website, landing pages, and advertising isn’t working is simply what you say.

If your marketing message is a tepid, weak, “me too” kind of message you will get tepid, weak results.  You, I’m betting, are like most small business marketers - you need more clicks, more conversions, and more sales from your marketing.  And you need it now.


How To Create A Winning, Powerful Marketing Message

It’s not rocket science.  I gotta tell you, with over thirty years copywriting and marketing behind me, it’s not even high school Chemistry.  All it takes is a desire to communicate your excellence to prospects and customers in a simple, direct, easily understood combination of words and images.

Seriously, that’s all there is to it.  Then why do about 77% of small businesses get it totally wrong?  Tough question.  Simple answer.  Lack of training.

I’m going to give you the basics of a powerful marketing message right here and right now.  It’ll seem so easy, so common-sensical, that you’ll wonder why you haven’t thought of it yourself - and applied it to your marketing.  Here goes…


Five Steps To A Compelling, Powerful, Marketing Message

  • Differentiate your business from your competitors in at least one meaningful way.
  • Understand your customers don’t care about you…they care about themselves…so address their needs and desires.
  • Give people real reasons (I call it “evidence”) as the why they should pass all the others and do business with you.
  • Use short, universally understood words.
  • Repeat, repeat, repeat.


Training Is Available

Folks, I’ve created Write Like A Madman University for you, the small business entrepreneur or budding copywriter.  You’ll find great courses, tutorials, guides, videos, audios, articles, and TWIZDOMS™ (Marketing wisdom in Twitter-sized bites) just waiting to help you.  In my opinion, it’s the most complete, all-original, online marketing training resource there is…specifically built for small business.

Check it out, when you have time…and for a little more help, see my Blog article “Money vs Message”.


Got A Website?  Here’s a helpful, short, Webinar, 5 Fatal Flaws That Torpedo Website Power - And How To Fix Them All.  It’s Free and it will help you.

Posted in Marketing.