BLOG Contents

by

See all 90+ Articles by Alan Tarr

Copywriting BLOG Contents

"The Essence of Marketing Is Your Message; The Essence of Your Message is Copywriting"

Looking to learn about copywriting to determine how it can help your career, your business, or your nor-profit?  This is the place to start.  

Alan Tarr has been writing for, educating, and coaching over 3,100 copywriters and business/non-profit leaders for over 35 years.  Here are over 90 of his recent articles for you to peruse, enjoy, and learn from.  

Copywriting BLOG Contents

1- 3 C's OF PROFESSIONAL COPYWRITING
2-BETTER WRITING BETTER RESULTS
3-WHY YOUR WEBSITE DOESN'T PRODUCE
4-7 TRUTHS ABOUT CREATIVITY IN MARKETING
5-THE MOUSETRAP CLAPTRAP
6-WHAT PROFESSIONAL COPYWRITERS DO
7-THE COPYWRITER'S SECRET
8-TWO SIDES OF MARKETING
9-SIMPLE WORDS, SHORT SENTENCES
10-PROF. COPYWRITERS BREAK THE RULES
11-WRITE LIKE YOUR CUSTOMERS SPEAK
12-IS YOUR WRITING TOO CUTE?
13-BE DIFFERENT FROM YOUR COMPETITORS
14-TEST COPYWRITING ONE TWEAK AT A TIME
15- WRITE CONVERSATIONALLY
16-WRITING WEB COPY? DO THESE 3 THINGS
17-LEARN THE SECRETS OF THE WORLD'S BEST COPYWRITERS
18-COPYWRITERS BE BELIEVEABLE OR BE GONE
19-ARE YOU READY TO BUY YET?
20-CONTINUALLY EDUCATE YOUR CUSTOMERS
21-IDIOTS MANIACS GEORGE CARLIN & ME
22-CONVERSION COPYWRITING IS CRITICAL
23-TAKE AWAY THE RISK OF BUYING
24-WHICH IS MORE HONEST POLITICAL OR COMMERCIAL ADVERTISING?
25-MONEY OR MESSAGE?
26-NOW AND FUTURE BUYERS
27-JOHN SMITH'S EYES
28-1 COSTLY MISTAKE
29-A MARKETING STRATEGY THAT GETS RESULTS
30-SUCCESS IN MARKETING- 1 QUESTION
31-I AM A PROFESSIONAL COPYWRITER
32-ENTREPRENEUR OR COPYWRITER?
33-WHAT IS MARKETING - REALLY?
34-TAGLINES
35-IF YOU DON'T HAVE A WEBSITE - GET ONE NOW!
36-#1 MISTAKE OF ENTREPRENEURS
37-DON'T BE FICKLE - STAY WITH WORDS THAT WORK
38-I'LL TRADE YOU THIS HELPFUL INFO FOR YOUR EMAIL
39-DON'T REDESIGN YOUR WEBSITE - RADICALLY REHAB IT
40-ADVERTISING ON RADIO? DO THESE 5 THINGS FIRST
41-BIG FISH LITTLE POND; LITTLE FISH BIG POND
42-DON'T LET YOUR MARKETING SINK IN A SEA OF MEANINGLESS CLAIMS
43-IMPROVE YOUR CUSTOMER'S LIFE-EVEN FOR A DAY
44-IT'S WHAT YOU SAY NOT WHERE YOUR AD APPEARS
45-DON'T WRITE TO BE UNDERSTOOD
46-TOP 10 REASONS FOR HIRING MARKETING EXPERT
47-K.I.S.S. COPY
48-HOW TO SELL PRODUCT WITH A STORY
49-TECHIES CAN'T WRITE; WRITERS CAN'T TECH
50-THE A-B RUSE
51-GOD BLESS BEDROCK ENTREPRENEURS
52-ARE YOU TRAINING CUSTOMERS NOT TO BUY?
53-7 STEPS TO A COMPELLING MARKETING MESSAGE
54-6 CRITICAL FRANCHISE FACTS OF LIFE
55-TOP 6 REASONS FRANCHISORS FAIL
56-MONEY-MAKING HEADLINES
57-CREATE HEADLINESS THAT INTERRUPT & ATTRACT
58- TURNING FEATURES INTO BENEFITS
59-WITHOUT A COMPELLING MESSAGE YOUR MARKETING WON'T WORK
60-CLICHES I NEVER WANT TO SEE OR HEAR AGAIN
61-SOMETIMES THE PRODUCT SELLS ITSELF
62-THE BETTER ELEVATOR PITCH
63-DON'T COPY THE MEGA-MARKETERS
64-THE "AHHH" THAT REFRESHES
65-WRITE LIKE A MADMAN CONTENTS
66-TWIZDOMS-MARKETING WISDOM IN TWITTER-SIZED BITES
67-WRITE LIKE A MADMAN UNIVERSITY
68-COPYWRITERS THE HEART AND SOUL OF MARKETING
69-TO PERFORM LIKE A MARKETING EXPERT

70- #1 REASON YOUR MARKETING ISN'T WORKING
72-DON'T OVERLOOK THE BACK BIZ CARD
73-WEBSITE IS A TEAM EFFORT
74-UPGRADE THIS 1 SKILL & INCREASE YOUR MARKET VALUE
75-WHY I HAVEN'T WORKED SINCE 1980.  SUCCESSFULLY!
76-THE BURGER WARS - HOW BURGER KING ALMOST BEAT McDONALDS
77- MARKETING FOR NON-PROFITS
78-IT WON'T WORK W/O A GREAT MESSAGE
79-MARKETING YOUR SMALL BUSINESS
80-IS YOUR MARKETING STRATEGY FOOLPROOF OR FOOLHARDY?
81- MARKETING CASE STUDY - MARY'S BAR
82-TELL MORE, SELL MORE
83-FREELANCE COPYWRITER PHENOMENON
84-WHAT A WRISTWATCH HAS TO DO WITH WEBSITE EFFECTIVENESS
85-NAKED MARKETING - IT'S NOT WHAT YOU MAY THINK
86-13 COPYWRITING TIPS & TRICKS FROM THE PRO
87-9 SUREFIRE WAYS TO GRAB YOUR READER'S ATTENTION
88-10 TIPS TO SHARPEN YOUR COPYWRITING SKILLS
89-9 SURE TIPS TO SHARPEN YOUR COPYWRITING
90-WORST MARKETING MISTAKE EVER
91-RECESSION MARKETING
92-COMMITTED TO SUCCESS OR SCARED OF FAILURE?

93-TRAINED COPYWRITERS ARE IN DEMAND

Like What You've Been Reading?  Get Alan's Newest Copywriting eBook, "How To Write Copy".  Only $2.95.

CLICK HERE
Posted in Marketing.

Related Posts

  1. Trained Copywriters Are In Demand

    September 30, 2022

  2. Is Your Marketing Strategy Foolproof or Foolhardy?

    September 28, 2022

  3. Marketing For Non-Profits

    June 20, 2022