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Copywriting BLOG Contents

"The Essence of Marketing Is Your Message; The Essence of Your Message is Copywriting"

Looking to learn about copywriting to determine how it can help your career, your business, or your nor-profit?  This is the place to start.  

Alan Tarr has been writing for, educating, and coaching over 3,100 copywriters and business/non-profit leaders for over 35 years.  Here are over 90 of his recent articles for you to peruse, enjoy, and learn from.  

Copywriting BLOG Contents

1- 3 C's OF PROFESSIONAL COPYWRITING
2-BETTER WRITING BETTER RESULTS
3-WHY YOUR WEBSITE DOESN'T PRODUCE
4-7 TRUTHS ABOUT CREATIVITY IN MARKETING
5-THE MOUSETRAP CLAPTRAP
6-WHAT PROFESSIONAL COPYWRITERS DO
7-THE COPYWRITER'S SECRET
8-TWO SIDES OF MARKETING
9-SIMPLE WORDS, SHORT SENTENCES
10-PROF. COPYWRITERS BREAK THE RULES
11-WRITE LIKE YOUR CUSTOMERS SPEAK
12-IS YOUR WRITING TOO CUTE?
13-BE DIFFERENT FROM YOUR COMPETITORS
14-TEST COPYWRITING ONE TWEAK AT A TIME
15- WRITE CONVERSATIONALLY
16-WRITING WEB COPY? DO THESE 3 THINGS
17-LEARN THE SECRETS OF THE WORLD'S BEST COPYWRITERS
18-COPYWRITERS BE BELIEVEABLE OR BE GONE
19-ARE YOU READY TO BUY YET?
20-CONTINUALLY EDUCATE YOUR CUSTOMERS
21-IDIOTS MANIACS GEORGE CARLIN & ME
22-CONVERSION COPYWRITING IS CRITICAL
23-TAKE AWAY THE RISK OF BUYING
24-WHICH IS MORE HONEST POLITICAL OR COMMERCIAL ADVERTISING?
25-MONEY OR MESSAGE?
26-NOW AND FUTURE BUYERS
27-JOHN SMITH'S EYES
28-1 COSTLY MISTAKE
29-A MARKETING STRATEGY THAT GETS RESULTS
30-SUCCESS IN MARKETING- 1 QUESTION
31-I AM A PROFESSIONAL COPYWRITER
32-ENTREPRENEUR OR COPYWRITER?
33-WHAT IS MARKETING - REALLY?
34-TAGLINES
35-IF YOU DON'T HAVE A WEBSITE - GET ONE NOW!
36-#1 MISTAKE OF ENTREPRENEURS
37-DON'T BE FICKLE - STAY WITH WORDS THAT WORK
38-I'LL TRADE YOU THIS HELPFUL INFO FOR YOUR EMAIL
39-DON'T REDESIGN YOUR WEBSITE - RADICALLY REHAB IT
40-ADVERTISING ON RADIO? DO THESE 5 THINGS FIRST
41-BIG FISH LITTLE POND; LITTLE FISH BIG POND
42-DON'T LET YOUR MARKETING SINK IN A SEA OF MEANINGLESS CLAIMS
43-IMPROVE YOUR CUSTOMER'S LIFE-EVEN FOR A DAY
44-IT'S WHAT YOU SAY NOT WHERE YOUR AD APPEARS
45-DON'T WRITE TO BE UNDERSTOOD
46-TOP 10 REASONS FOR HIRING MARKETING EXPERT
47-K.I.S.S. COPY
48-HOW TO SELL PRODUCT WITH A STORY
49-TECHIES CAN'T WRITE; WRITERS CAN'T TECH
50-THE A-B RUSE
51-GOD BLESS BEDROCK ENTREPRENEURS
52-ARE YOU TRAINING CUSTOMERS NOT TO BUY?
53-7 STEPS TO A COMPELLING MARKETING MESSAGE
54-6 CRITICAL FRANCHISE FACTS OF LIFE
55-TOP 6 REASONS FRANCHISORS FAIL
56-MONEY-MAKING HEADLINES
57-CREATE HEADLINESS THAT INTERRUPT & ATTRACT
58- TURNING FEATURES INTO BENEFITS
59-WITHOUT A COMPELLING MESSAGE YOUR MARKETING WON'T WORK
60-CLICHES I NEVER WANT TO SEE OR HEAR AGAIN
61-SOMETIMES THE PRODUCT SELLS ITSELF
62-THE BETTER ELEVATOR PITCH
63-DON'T COPY THE MEGA-MARKETERS
64-THE "AHHH" THAT REFRESHES
65-WRITE LIKE A MADMAN CONTENTS
66-TWIZDOMS-MARKETING WISDOM IN TWITTER-SIZED BITES
67-WRITE LIKE A MADMAN UNIVERSITY
68-COPYWRITERS THE HEART AND SOUL OF MARKETING
69-TO PERFORM LIKE A MARKETING EXPERT

70- #1 REASON YOUR MARKETING ISN'T WORKING

72-DON'T OVERLOOK THE BACK BIZ CARD
73-WEBSITE IS A TEAM EFFORT
74-UPGRADE THIS 1 SKILL & INCREASE YOUR MARKET VALUE
75-WHY I HAVEN'T WORKED SINCE 1980.  SUCCESSFULLY!
76-THE BURGER WARS - HOW BURGER KING ALMOST BEAT McDONALDS
77- MARKETING FOR NON-PROFITS
78-IT WON'T WORK W/O A GREAT MESSAGE
79-MARKETING YOUR SMALL BUSINESS
80-IS YOUR MARKETING STRATEGY FOOLPROOF OR FOOLHARDY?
81- MARKETING CASE STUDY - MARY'S BAR
82-TELL MORE, SELL MORE
83-FREELANCE COPYWRITER PHENOMENON
84-WHAT A WRISTWATCH HAS TO DO WITH WEBSITE EFFECTIVENESS
85-NAKED MARKETING - IT'S NOT WHAT YOU MAY THINK
86-13 COPYWRITING TIPS & TRICKS FROM THE PRO
87-9 SUREFIRE WAYS TO GRAB YOUR READER'S ATTENTION
88-10 TIPS TO SHARPEN YOUR COPYWRITING SKILLS
89-9 SURE TIPS TO SHARPEN YOUR COPYWRITING
90-WORST MARKETING MISTAKE EVER
91-RECESSION MARKETING
92-COMMITTED TO SUCCESS OR SCARED OF FAILURE?

93-TRAINED COPYWRITERS ARE IN DEMAND

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Posted in Marketing.