Most websites are soft on conversion design technique and conversion copywriting. Give your site a Radical Website Rehab and watch […]
Read more...I Am A Professional Copywriter
I educate, inform and influence. I am a professional copywriter. Conversion copywriters and brand strategists like me understand that […]
Read more...Which Is More Honest – Political or Commercial Advertising?
Commercial advertising is far more truthful than political advertising There, I said it and I’m glad Most every professional copywriter […]
Read more...Better Writing = Better Results
There’s over a 70% chance that your marketing woes can be traced back to your message, not your tactics. I […]
Read more...Big Fish Little Pond Little Fish Big Pond- Radio Advertising Explained
Even the smallest marketers can dominate with Radio Advertising …simply think like a big fish You want to advertise your […]
Read more...Write Conversationally
Too many business owners and marketers write in an overly formal or overly salesy manner. If you want people to […]
Read more...Turn Features Into Benefits In The Minds Of Your Customers
Are you talking Features while your prospects are listening for Benefits? More companies, small and large, make this crucial mistake […]
Read more...What Professional Copywriters Do All The Time That Non-Pros Never Do
This one trick started me on the way to being a master pro copywriter when I was just 18 years […]
Read more...“Don’t Write So That You Can Be Understood, Write So You Can’t Be MISunderstood”
Like President William Howard Taft, I respect strive to write CLEARLY, first and foremost. Whether writing a website, an article, […]
Read more...Sometimes The Product Sells Itself – Product Testing
PRODUCT TESTING How do we come to have such definitive preferences? How consumer product testing can compare two products in […]
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