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Why Your Website Doesn’t Produce

by Alan Tarr

Your website is their most important marketing tool – treat it as such It is the place people go when […]

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Why Franchisors Fail

by Alan Tarr

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and […]

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Create Headlines That Interrupt And Attract

by Alan Tarr

The Job Of Headlines: Interrupt And Attract Whether it’s on TV, the Internet, A Magazine, Radio or a Billboard, you […]

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Entrepreneur or Copywriter?

by Alan Tarr

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, […]

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7 Truths About Creativity In Marketing

by Alan Tarr

Is unleashed Creativity always a positive for your website and ads? No, say many top professional copywriters and brand strategists. […]

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Ready To Buy Yet?

by Alan Tarr

Have You Ever Called A Prospect To Ask If They’re Ready To Buy Yet? Like All Good Salespersons, You Diligently […]

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Don’t Overlook The Back Of Your Business Card

by Alan Tarr

Your business card is generally the first marketing piece people get from you.  Make it count in more ways than […]

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The BETTER Elevator Pitch

by Alan Tarr

The Better Elevator Pitch™ Aim for a conversation – not a monologue – with this two-step approach Yesterday’s Elevator Pitch […]

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Differentiate From Your Competitors In At Least One Meaningful Way!

by Alan Tarr

Buying choices are made on differences – not similarities.  Here’s how to make them choose you. It is your job […]

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Copywriters Break Grammar Rules And Live To Collect Bonuses

by Alan Tarr

Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful […]

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