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The A/B Ruse – Taste Test Comparison

by Alan Tarr

Do you believe the results of those taste test comparisons where people choose between A and B?   You won’t after […]

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KISS Copy – Simple And Short

by Alan Tarr

KISS Copy – Keep It SIMPLE & SHORT “If you can’t explain it simply, you don’t understand it well enough.”  […]

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Copywriters: Be Believable Or Be Gone

by Alan Tarr

I started on my road to being a professional copywriter when I was 18 years old.  I’m older than that […]

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Don’t Let Your Marketing Sink In A Sea Of Meaningless Claims

by Alan Tarr

Making Meaningless Claims with trite, hackneyed, platitudes and clichés in your website, advertising, and brochures will slow your Clicks and […]

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Don’t Be Fickle – Stay With Words That Work

by Alan Tarr

Stay With Words That Work Most of us have gotten advice like this all our lives.  “Stay with what works”.  […]

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Is Your Writing Too Cute?

by Alan Tarr

I am a professional copywriter.  I am not cute.  I don’t try to be cute. I use Intelligent Creativity. I […]

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The Copywriters Secret: The AIDA Code

by Alan Tarr

Learn the Copywriter’s Secret and how to maximize your response rate with every marketing piece you create. No matter how […]

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Now Buyers And Future Buyers

by Alan Tarr

Now Buyers and Future Buyers.  Many businesses have them.  It’s how they approach them that sets the winners apart from […]

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A Marketing STRATEGY That Gets Results

by Alan Tarr

Marketing Strategy (aka What You Say) is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses, […]

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Money-Making Headlines

by Alan Tarr

Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article.  A […]

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