How To Write Copy Write Like A Madman University Contents Program: The Whole Enchilada Free Upgrade to Lifetime Membership after […]
Read more...Category Archives: Branding
Turn Features Into Benefits In The Minds Of Your Customers
Are you talking Features while your prospects are listening for Benefits? More companies, small and large, make this crucial mistake […]
Read more...Why Franchisors Fail
6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry. Money, Arrogance, Greed and […]
Read more...7 Truths About Creativity In Marketing
Is unleashed Creativity always a positive for your website and ads? No, say many top professional copywriters and brand strategists. […]
Read more...Differentiate From Your Competitors In At Least One Meaningful Way!
Buying choices are made on differences – not similarities. Here’s how to make them choose you. It is your job […]
Read more...The A/B Ruse – Taste Test Comparison
Do you believe the results of those taste test comparisons where people choose between A and B? You won’t after […]
Read more...Don’t Be Fickle – Stay With Words That Work
Stay With Words That Work Most of us have gotten advice like this all our lives. “Stay with what works”. […]
Read more...Are Too Many Sales Training Customers NOT To Buy?
The Case Of Too Many Sales. There was a men’s clothing store near where I worked in New York City […]
Read more...To Perform Like A Marketing Expert-Hire One
Bring in an Outside Marketing Expert to do special things. They have all the knowledge and talent that payroll employees […]
Read more...Tag Lines: Why You Need ‘Em And How To Create ‘Em
Small businesses need good Tag Lines as much as billion dollar brands. Here’s a quick tutorial on how to create […]
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