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Category Archives: Branding

Write Like A Madman Contents

by Alan Tarr

How To Write Copy Write Like A Madman University Contents Program:  The Whole Enchilada Free Upgrade to Lifetime Membership after […]

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Turn Features Into Benefits In The Minds Of Your Customers

by Alan Tarr

Are you talking Features while your prospects are listening for Benefits?  More companies, small and large, make this crucial mistake […]

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Why Franchisors Fail

by Alan Tarr

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and […]

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7 Truths About Creativity In Marketing

by Alan Tarr

Is unleashed Creativity always a positive for your website and ads? No, say many top professional copywriters and brand strategists. […]

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Differentiate From Your Competitors In At Least One Meaningful Way!

by Alan Tarr

Buying choices are made on differences – not similarities.  Here’s how to make them choose you. It is your job […]

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The A/B Ruse – Taste Test Comparison

by Alan Tarr

Do you believe the results of those taste test comparisons where people choose between A and B?   You won’t after […]

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Don’t Be Fickle – Stay With Words That Work

by Alan Tarr

Stay With Words That Work Most of us have gotten advice like this all our lives.  “Stay with what works”.  […]

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Are Too Many Sales Training Customers NOT To Buy?

by Alan Tarr

The Case Of Too Many Sales.  There was a men’s clothing store near where I worked in New York City […]

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To Perform Like A Marketing Expert-Hire One

by Alan Tarr

Bring in an Outside Marketing Expert to do special things.  They have all the knowledge and talent that payroll employees […]

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Tag Lines: Why You Need ‘Em And How To Create ‘Em

by Alan Tarr

Small businesses need good Tag Lines as much as billion dollar brands.  Here’s a quick tutorial on how to create […]

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