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Category Archives: Differentiation

Is Your Marketing Strategy Foolproof or Foolhardy?

by Alan Tarr

Do you have a Foolproof Marketing Strategy or a Foolhardy one?  To get a foolproof marketing strategy, you might want […]

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Recession Marketing-How To Prosper In A Slow Economy

by Alan Tarr

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general […]

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Worst Marketing Mistake Ever and How To Fix It Fast

by Alan Tarr

The Worst Marketing Mistake Ever?  Am I serious?!?  I am.  Truly.   Let’s start with a very short quiz and […]

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Naked Marketing – It’s Not What You May Think

by Alan Tarr

Naked Marketing is Truthful Marketing.  It’s based on treating customers with respect by stripping away the pretense, hype, and misleading […]

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Write Like A Madman Contents

by Alan Tarr

How To Write Copy Write Like A Madman University Contents Program:  The Whole Enchilada Free Upgrade to Lifetime Membership after […]

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The Burger Wars – How Burger King Almost Beat McDonald’s

by Alan Tarr

The Burger Wars – How Burger King Almost Beat McDonald’s: The Story Of A Tagline It seems little more than […]

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Turn Features Into Benefits In The Minds Of Your Customers

by Alan Tarr

Are you talking Features while your prospects are listening for Benefits?  More companies, small and large, make this crucial mistake […]

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Don’t Overlook The Back Of Your Business Card

by Alan Tarr

Your business card is generally the first marketing piece people get from you.  Make it count in more ways than […]

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Differentiate From Your Competitors In At Least One Meaningful Way!

by Alan Tarr

Buying choices are made on differences – not similarities.  Here’s how to make them choose you. It is your job […]

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The A/B Ruse – Taste Test Comparison

by Alan Tarr

Do you believe the results of those taste test comparisons where people choose between A and B?   You won’t after […]

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