Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want […]
Read more...Category Archives: Differentiation
Recession Marketing-How To Prosper In A Slow Economy
Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general […]
Read more...Worst Marketing Mistake Ever and How To Fix It Fast
The Worst Marketing Mistake Ever? Am I serious?!? I am. Truly. Let’s start with a very short quiz and […]
Read more...Naked Marketing – It’s Not What You May Think
Naked Marketing is Truthful Marketing. It’s based on treating customers with respect by stripping away the pretense, hype, and misleading […]
Read more...Write Like A Madman Contents
How To Write Copy Write Like A Madman University Contents Program: The Whole Enchilada Free Upgrade to Lifetime Membership after […]
Read more...The Burger Wars – How Burger King Almost Beat McDonald’s
The Burger Wars – How Burger King Almost Beat McDonald’s: The Story Of A Tagline It seems little more than […]
Read more...Turn Features Into Benefits In The Minds Of Your Customers
Are you talking Features while your prospects are listening for Benefits? More companies, small and large, make this crucial mistake […]
Read more...Don’t Overlook The Back Of Your Business Card
Your business card is generally the first marketing piece people get from you. Make it count in more ways than […]
Read more...Differentiate From Your Competitors In At Least One Meaningful Way!
Buying choices are made on differences – not similarities. Here’s how to make them choose you. It is your job […]
Read more...The A/B Ruse – Taste Test Comparison
Do you believe the results of those taste test comparisons where people choose between A and B? You won’t after […]
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