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Tag Archives: Copywriting Rules

17 SureFire Ways To Grab Your Reader’s Attention

by Alan Tarr

Fact: Five times more people read your headline than read your body copy.  Knowing this, the professional copywriter puts more […]

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Naked Marketing – It’s Not What You May Think

by Alan Tarr

Naked Marketing is Truthful Marketing.  It’s based on treating customers with respect by stripping away the pretense, hype, and misleading […]

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Freelance Copywriter Phenomenon

by Alan Tarr

The Freelance Copywriter Phenomenon More Gen X, Y, And Millennials Than Ever, Are Opting For Careers, Or Side Gigs As […]

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I Am A Professional Copywriter

by Alan Tarr

I educate, inform and influence.  I am a professional copywriter.   Conversion copywriters and brand strategists like me understand that […]

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Write Conversationally

by Alan Tarr

Too many business owners and marketers write in an overly formal or overly salesy manner.  If you want people to […]

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What Professional Copywriters Do All The Time That Non-Pros Never Do

by Alan Tarr

This one trick started me on the way to being a master pro copywriter when I was just 18 years […]

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Don’t Overlook The Back Of Your Business Card

by Alan Tarr

Your business card is generally the first marketing piece people get from you.  Make it count in more ways than […]

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Conversion Copywriting Is Critical To Your Success

by Alan Tarr

Conversion Copywriting or Optimization:  Writing your copy with the objective of having your reader take the action (aka conversion) you […]

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Write For Your Audience & Like Your Customers Speak

by Alan Tarr

If you want to create Radical WebPower, great postcards that convert, and brochures that get read, follow this simple rule…Write […]

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Test Copywriting One “Tweak” At A Time

by Alan Tarr

Trying to be your own copywriter?  Most small business entrepreneurs are.  You probably found there’s quite a bit more to […]

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