Naked Marketing is Truthful Marketing. It’s based on treating customers with respect by stripping away the pretense, hype, and misleading […]
Read more...Tag Archives: Honest Advertising
Which Is More Honest – Political or Commercial Advertising?
Commercial advertising is far more truthful than political advertising There, I said it and I’m glad Most every professional copywriter […]
Read more...The A/B Ruse – Taste Test Comparison
Do you believe the results of those taste test comparisons where people choose between A and B? You won’t after […]
Read more...Copywriters: Be Believable Or Be Gone
I started on my road to being a professional copywriter when I was 18 years old. I’m older than that […]
Read more...Without A Compelling Marketing Message Your Marketing Won’t Work
Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all. It […]
Read more...Are Too Many Sales Training Customers NOT To Buy?
The Case Of Too Many Sales. There was a men’s clothing store near where I worked in New York City […]
Read more...How To Sell Your Product With A Story
Story Copywriting, that is selling your product by using a real story. The story delivers your marketing message is a […]
Read more...Improve Your Customer’s Life – Even For A Day
Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great […]
Read more...I’ll Trade This Helpful Info For Your E-Mail Address
“Hey! Psst! Yeah, you. I’ll trade you this helpful info for your Email address. That’s right, free and without obligation. […]
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