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Tag Archives: Honest Advertising

Naked Marketing – It’s Not What You May Think

by Alan Tarr

Naked Marketing is Truthful Marketing.  It’s based on treating customers with respect by stripping away the pretense, hype, and misleading […]

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Which Is More Honest – Political or Commercial Advertising?

by Alan Tarr

Commercial advertising is far more truthful than political advertising There, I said it and I’m glad Most every professional copywriter […]

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The A/B Ruse – Taste Test Comparison

by Alan Tarr

Do you believe the results of those taste test comparisons where people choose between A and B?   You won’t after […]

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Copywriters: Be Believable Or Be Gone

by Alan Tarr

I started on my road to being a professional copywriter when I was 18 years old.  I’m older than that […]

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Without A Compelling Marketing Message Your Marketing Won’t Work

by Alan Tarr

Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all.  It […]

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Are Too Many Sales Training Customers NOT To Buy?

by Alan Tarr

The Case Of Too Many Sales.  There was a men’s clothing store near where I worked in New York City […]

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How To Sell Your Product With A Story

by Alan Tarr

Story Copywriting, that is selling your product by using a real story.  The story delivers your marketing message is a […]

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Improve Your Customer’s Life – Even For A Day

by Alan Tarr

Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great […]

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I’ll Trade This Helpful Info For Your E-Mail Address

by Alan Tarr

“Hey!  Psst!  Yeah, you.  I’ll trade you this helpful info for your Email address.  That’s right, free and without obligation.  […]

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