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Tag Archives: Small Business Owner

13 Copywriting Tips & Tricks from the Pro

by Alan Tarr

I am happy to provide you with these 13 Copywriting Tips & Tricks taken from my 35+ years as a […]

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Worst Marketing Mistake Ever and How To Fix It Fast

by Alan Tarr

The Worst Marketing Mistake Ever?  Am I serious?!?  I am.  Truly.   Let’s start with a very short quiz and […]

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17 SureFire Ways To Grab Your Reader’s Attention

by Alan Tarr

Fact: Five times more people read your headline than read your body copy.  Knowing this, the professional copywriter puts more […]

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10 Tips To Sharpen Your Copywriting Skills

by Alan Tarr

All the copywriters I know are always looking for ways to sharpen their copywriting skills.  From the newbies to the […]

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Naked Marketing – It’s Not What You May Think

by Alan Tarr

Naked Marketing is Truthful Marketing.  It’s based on treating customers with respect by stripping away the pretense, hype, and misleading […]

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Marketing Your Small Business – Problems, Solutions, and Options

by Alan Tarr

Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – […]

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Marketing Case Study: Mary’s Bar- An Economics Lesson

by Alan Tarr

Mary’s Bar – A Modern Economics Lesson – It would be funny, if it weren’t also “true”. Author Unknown, Edited […]

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Write Conversationally

by Alan Tarr

Too many business owners and marketers write in an overly formal or overly salesy manner.  If you want people to […]

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Why Franchisors Fail

by Alan Tarr

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and […]

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Without A Compelling Marketing Message Your Marketing Won’t Work

by Alan Tarr

Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all.  It […]

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