Take Away The Risks Of Buying… And Make More Conversions And Sales

Take Away The Risks Of Buying… And Make More Conversions And Sales

Conquer your customer’s “fear of buying” for More Conversions And Sales 

Learn Conversion Copywriting For The Web


When a prospect comes face-to-face with a good marketing message, every move they make requires a decision on their part.  Shall I stay or shall I leave?  Am I in the right place?  What's in it for me?  Shall I scroll down and read some more?  Do I click-thru as they ask, or click away?  Do I buy now, or forever keep my money?

Each time your readers take an action you want them to take, like scrolling down, reading more, watching a short video, etc., they have chosen to give you a "Mini-Yes".  A good conversion copywriter, will happily escort the prospect down the page, through a few mini-yesses until they come to a key or major decision point (usually having a Call-To-Action (CTA) button.)  Now the mini-yes is about to turn into a major YES with the click-thru, the Subscribe Now, or the Set-Up Account button.  And here's where the "fear of the unknown" starts.

How To Turn Anxiety Into A Major YES

For all who sell to remote customers either online, via catalog or by direct marketing, here is a virtually foolproof way of increasing your website conversions and direct sales.  Remove the barriers to buying from your customers as much as possible.

When consumers buy remotely – especially when they haven’t done business with you before – there is always some fear present.  Will I get what I ordered?  Will it be as described?  Do I have that much money?  Maybe it won't fit or the color won't be as shown?  What if it breaks?  Or if I just don’t like it?

It is a critical goal of your marketing to alleviate the fear by using Risk Reducing, trust-inspiring measures such as:

  • Unconditional Money-Back Guarantee
  • Try it before you buy it
  • No restocking fee
  • Easy payment plan
  • Perfect fit Guarantee
  • Strong product warranty

Here's A Great, Free Head Start For You

Get a jump on your Website and Copywriting with my FREE Guide, 20 Commandments For Wannabe Copywriters.  It's a great help for copywriters of every skill level.

Want To Know The Secrets Of The World’s Best Copywriters?

Many budding copywriters and business owners need help in crafting branding statements, advertising, online web copywriting and content, press releases and the like.  I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you.  If you're looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 30-piece multi-media Signature Course.  Click here to watch the first video Free

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Posted in Advertising, Conversion, Risk Reducers, Websites and tagged , , , , , , .