The Mousetrap Claptrap


Remember this well-known quote that most people swear by?

“Build A Better Mousetrap And The World Will Beat A Path To Your Door.” Ralph Waldo Emerson

Now, old R.W. was a super-wonderful intellect, essayist and poet, but in this case, he was just wrong, wrong, wrong!

What if you invent a world-changing technology and keep it a secret?  Or put up a great website and don’t do any SEO or digital advertising?  Or write a brilliant book but never contact a publisher?  Why in the name of all that's holy, would the world beat a path to the door of someone they don’t know exists, to obtain something they’ve never even heard of?  It’s a ridiculous proposition!  You need marketing.

Marketing Was Invented To Tell Your Story

You need marketing. It informs people what’s new and wonderful, what’s tried and true, and all about the products and services that can improve their lives, their businesses their bodies and their minds.  When the caveman who invented the wheel told his friend, “Look what I did!”…that was marketing.  And when he said, "Look at all it can do for you"... that was his Value Proposition.

Take The World By Storm

SHOUT!  Don’t whisper.  And make sure someone hears you.

You Need Marketing - Here Are Two Great, Gifts For You

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All Websites need a regular assessment of how they're working.  See my article, Don't Redesign Your Website - Radically Rehab It.

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Many budding copywriters and business owners need help in crafting branding statements, advertising, online web copywriting and content, press releases and the like.  I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you.  If you're looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 30-piece multi-media

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