Trained Copywriters Are In Demand- An Open Letter To All Copywriters

7 Out Of 10 People Reading This Have The Natural-Born Talents Of A Trained Copywriter

How do I know most people have the “copywriting gene”? Simple. Think about your life.

Have you ever asked someone out on a date, and they said yes? Got friends together for an impromptu picnic, ball game, trip to the mall, or to see a movie? Sure. Most all of us have.

What you did was put a proposition people liked in front of them; that’s the job of a copywriter.

Are You One Of Us?

Do you like to write? Letters, emails, journals, stories, songs, poems, Facebook, etc?

There are loads of folks who enjoy writing. Unfortunately, many have been told, “you have to prepare for a real career”, or “writing is fine…as a hobby”. I went through this all the way through high school and into my freshman year at college.

Then something happened.

My Aha! Moment

That something was a marketing professor, who saw some skits I wrote for a campus competition.

He suggested I sign up for his copywriting course. I did, and, Aha! I found what truly made me happy. And it sure as hell wasn’t accounting, or finance, or chemistry. That same professor got me an interview with a Madison Avenue ad agency. That was the start of a life I’ve loved living every day for the past 40 years.

It’s been said that “if you do what makes you happy, you’ll never work a day in your life”. So true.

Ever Think That A Trained Copywriter Lies Within You?

Those natural-born talents…all of us have them. The lucky ones get training to sharpen their skills and find their dream careers.

For copywriting, there are a few ways to do this. I interned for two years at a top-five Madison Avenue Ad Agency at minimum wage. But I got a tremendous education in exchange; they made me over into a trained copywriter. I learned the techniques, strategies, and secrets of the world’s best copywriters…and the realities of the business.

Not everyone gets to start writing at age 18 while still in school. Most of you have responsibilities and expenses that make fulfilling your dreams something you have to do on your own.

Coming Full Circle

That’s why, after 35+ years of freelance copywriting, and working with hundreds of companies and thousands of business owners, I built Write Like A Madman online University for you.

It’s named in honor of the greatest copywriters ever – those who were the inspiration for the TV show “Madmen”. Write Like A Madman University (or WLAM U) was conceived as an effective and affordable way to train people like you, with a natural desire to write, to be professional copywriters.

What could be better than preparing for a well-paid, highly respected profession you can do from anywhere, and do it all online, at your own pace?

An Encyclopedic Learning Experience

WLAM U gives you over 310 multi-media learning experiences organized into 8 courses and tutorials, and 7 loaded toolboxes.

Here you’ll learn every facet of true copywriting. Those 310+ items form your personal library of videos, audios, guides, eBooks, templates, checklists, case studies, and articles to aid you now and throughout your career. And more get added every year.

See the complete contents and curriculum (below).

"Alan's Copywriting Courses, quick tips, newsletters, and guides show me how good writing attracts good clients. Now I Write Like A MadWOMAN, and my business is flourishing." Heidi Thompson, LifeguardingLegacies.com

WLAM U Is Not for Everyone

Be a little suspicious of someone who tells you, “We do it all”.

You recall the line, “Jack of all trades, master of none”. WLAM U is for people who want to specialize in the art and science of copywriting. We’re experts in copywriting, not back-room tech, like SEO, how to post ads on social media, or set up your Facebook page. You learn how to write effective sales copy for those ads and pages. And that’s the most important part.

Trained copywriters are in demand. Technical help is available inexpensively, all over the internet.

Designed For Your Ultimate Success

At WLAM U, you get trained in the timeless, proven Techniques, Strategies, and Secrets of the World’s Best Copywriters.

Top copywriters agree basic principles do not change; they’re simply updated for the times. Eugene Schwartz, the top freelance copywriter of the modern era said, “Most advertising is ‘schlock’ because copywriters…and even CEOs won’t…study the classic books on copywriting….”

This is why Write Like A Madman’s courses are so unique and effective.

Content is based on the proven principles of great professional copywriting filtered through a lifetime of practical, hands-on experience.
Easy and fun for you to read, understand, and implement because they’re written in copywriter style.
Concise guides on specific topics cut your learning time in half.
Well-illustrated for quicker absorption.
Clearly defined templates allow you to make a fast start without reinventing the wheel.
Real-World examples and Case Studies give you behind-the-scenes insights.
Self-Tests and Checklists allow you to measure your progress.
An integrated, coordinated curriculum, makes sure you’re getting consistent “how to” and “why to” messages, unlike some other “comprehensive” websites that use multiple authors often giving contradictory information.
Written, organized, and updated by Master Copywriter Alan Tarr, who learned from, and wrote for, the great agencies led by Ogilvy, Bernbach, and Reeves. You have the knowledge of the World’s Best Copywriters at your fingertips, 24/7/365.

David Ogilvy (L), Ogilvy & Mather, #1 Most acclaimed Copywriter/CEO...and Original “Madman”
Bill Bernbach (C), Doyle Dane Bernbach, The man who made Volkswagen famous in U.S. ...and Original “Madman”
Rosser Reeves (R), Ted Bates International, Gave us the "Unique Selling Proposition" ...and Original “Madman”

You Can Learn On Your Own, But You Won’t Be Alone

You know, everyone could use a little helping hand now and then – and you get it with Write Like A Madman University’s copywriting courses.

Depending on the enrollment plan you choose, you get six personal “Zoom” Coaching sessions with me, and/or Unlimited email support. My team and I are fully committed to your success with bi-weekly office hours.

Please take a moment and download my Free 29-page report, “How To Make Real Money As A Freelance Copywriter” (see below). It contains lots of critical information for “Wannabe Better” Copywriters. I always wannabe better, don’t you?

Over $81.7k - Earnings of the Average Freelance Copywriter in 2020 (Source: Glassdoor)

An Opportunity That Can Change Your Life As It Changed Mine

So, if you want to learn HOW TO WRITE COPY, as a profession, or as a way to help your business grow, please consider Write Like A Madman University. It’s the most effective way I know to fast results, and gives you the best value on the net as well.

Take the first step by filling out my Absolutely No Obligation Information & Enrollment Form, tell me a little about yourself and your future goals, and I’ll get back to you asap to answer any questions you might have.

See you around “campus”,

Alan Tarr, Founder and Dean

P.S. – If your goal in life is to punch into your job, 8 hours a day, 5 days a week, maybe copywriting isn’t for you.

On the other hand, if you love creating, working by your own clock, from home or wherever you are, the world of copywriting might be the best life you’ve ever imagined.

I love the challenge, the flexibility, meeting and helping interesting people, and…yes, I admit it…the money is darn good too.

"Write Like A Madman University's copywriting courses have helped me become a better writer. I know because (1) I'm getting more clients, and (2) Alan's constructive criticism of my writing has turned to praise. I got it. Just like he said I would." Jack Eberenz, Franway.com

Download Free 29-page report, “How To Make Real Money As A Freelance Copywriter”.

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To see full Course Curriculum and Contents - Click Here

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Also see my article The Worst Marketing Mistake Ever!