Your Marketing Won’t Work
I’m sorry. I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc. I’m sorry. As good as these may be, YOUR MARKETING WON’T WORK!
Not that it won’t work at all…but it won’t be able to work at peak efficiency and generate all the traffic, clicks, and sales that you hope for.
Why? Simple. Because, if you’re like more than 7-out-of-10 small businesses or non-profits, you’re missing the most important element in your marketing plan. A GREAT MARKETING MESSAGE.
Your Marketing Won’t Work Without A Clear, Concise, Benefit-Based Message
If your marketing won't work effectively...don't just throw money at it. Get Smart. You need a great Marketing Message (or Value Proposition) and it should be upfront and center in everything you do as a marketer or copywriter.
- Website and landing pages
- Email campaigns
- Social Posts
- Company Letterhead and Forms
- Building and Signage
Put your great, clear, concise, benefit-based message everywhere possible – or your marketing won’t work as it should.
Want Some Examples?
Let’s go back in marketing and copywriting history and take a look at some phenomenal, long-playing marketing messages and taglines.
- KFC – Finger Lickin’ Good
- M&Ms – The Milk Chocolate Melts In Your Mouth, Not In Your Hands
- Rolaids – How Do You Spell Relief? R-O-L-A-I-D-S.
- BMW – The Ultimate Driving Machine
- Bounty – The Quicker Picker Upper
- Maxwell House Coffee – Good To The Last Drop
It's easy to see, brevity, clarity, and what it means to the customer are the central themes of them all.
One More Example?
What kind of a copywriter, marketing, and website “guru” would I be, if I didn’t follow my own advice?
Thankfully, I do, or else my marketing won't work. I am the founder of Write Like A Madman University, who’s Marketing Message to copywriters and wannabe copywriters is: Professionalize Your Talents For Success. Short? Definitely. Clear? I believe so. Benefit-based? Absolutely.
And, as you might have already surmised, it's okay, even recommended, to have different messages (or Value Propositions) for different categories of clients.
Your Just Rewards
So, here’s the deal.
You go over your website (your #1 marketing tool) and other marketing pieces and determine if you have, not a good, but a GREAT, marketing message. If you find you need a little more oomph in your giddyap, take a look at the next two sections for some free content that might just help.
We learn and we prosper.
Dig A Little Deeper (But Not Into Your Pocket)
- To extend your understanding, you can read my article, Money or Message – Which is More Important?
- If you’d like to keep up on Marketing and Copywriting terminology, grab onto a FREE copy of my Glossary Of Marketing Terms. 77 terms you should know – and if you don’t know them, you should.
Want To See Where All This Content Comes From?
Set aside a few moments to take a Virtual Video Tour of Write Like A Madman University, the most complete, all-original, copywriting, marketing, and website science site on the web. Perhaps you’d like to Professionalize Your Talents For Success.
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